COPYWRITING

WOMEN'S HEALTH

Wrote integrated marketing copy featuring products from Pledge, Olay, Secret, Hellmann's and other top brands

Developed the brand voice and wrote website, email, and social copy for Moët Hennessy's DTC e-comm platform, Our Cellar

Wrote product descriptions, headers, taglines, and packaging copy; developed concepts for new campaigns and collections

Developed, launched, and wrote copy for several consumer-facing sites for Drew and Jonathan Scott of HGTV's Property Brothers

Wrote integrated marketing content for print and digital editions, including features on Knob Creek whiskey and PXG apparel

Wrote product descriptions and romance copy for the launch of Tarte Cosmetics' Sweet Tarte Fragrance Rollerball

Wrote and edited marketing emails and website copy for National Geographic's online store

Wrote product descriptions and website copy for the launch of this Korean beauty brand

Wrote copy for integrated marketing campaigns and special events like the 7 to Strong Challenge

Wrote product descriptions and romance copy for seasonal shoe and apparel collections

Wrote integrated marketing content for print and digital editions, including a full-page advertorial for FLEX power tools

Wrote and edited copy for newsletters and blog posts for the Burn Boot Camp franchise

Wrote copy for website, emails, packaging, direct mailers, app, product manuals, and Amazon PDPs