PROFESSIONAL EXPERIENCE
Freelance Editorial & Marketing Specialist
June 2007—present
• Over the past decade-plus, I have provided editorial and marketing services for clients in New York City, Los Angeles, Nashville and Washington, DC
• Current clients include Alterna Haircare, Esquire, Men’s Health, Nashville Scene, Popular Mechanics, Tennessee Department of Tourism and Women’s Health
• Past clients include Billboard, Burn Boot Camp, Cosmopolitan, Country Weekly, Coveteur, Elle, Express, Glamour, Men’s Journal, Nashville Lifestyles, National Geographic, People, PureWow, Racked, Refinery29, Rolling Stone Country, Self, Tarte, Teen Vogue, The Zoe Report and Yoga Journal
• The most rewarding project of my career to date has been ghostwriting a popular nonfiction book that’s improved the health and well-being of tens of thousands of people
Lead Copywriter, Drinkworks
January 2020—present
• Oversee copy for all brand emails, website updates, product packaging, user guides and app UX/UI
• Provide advertising support for social media, print, video, traditional and programmatic assets
• Work closely with creative director to plan and execute editorial calendar
• Created and maintain in-house style guide
Commerce Editor, Entertainment Tonight
November 2019—present
• Develop, produce and manage commerce content for ETonline.com, a leading entertainment news brand that averages 20 million monthly unique visitors
• Analyze SEO, content growth and engagement data to inform production of topical and evergreen content
• Forecast and monetize style, entertainment and streaming trends via affiliate partnerships
• Collaborate on company-wide efforts and goals with product development, engineering, growth/engagement, business intelligence and partnerships teams
Editorial Director, Scott Brothers Global
February 2018—July 2019
• Oversaw all B2B and B2C copy for this global entertainment enterprise, best known for producing the hit HGTV series Property Brothers
• Developed targeted marketing campaigns for show premieres, book launches, product lines and special appearances by TV personalities Drew and Jonathan Scott
• Collaborated with production, licensing, product development, publicity and creative teams to fulfill marketing and editorial commitments with strategic partners
• Wrote engaging copy for social accounts with 10M+ combined followers, national print ad campaigns, email marketing materials, video scripts and brand taglines
• Developed and launched several fan- and consumer-focused digital properties as well as the brand’s editorial calendar
Producer & Text Editor, Complex Networks
April 2016—January 2017
• Helped launch and grow Rated Red, a digital media network for millennials in the Heartland, into a headline-making platform with 2M+ Facebook followers
• Pitched, wrote and produced daily video content with a focus on entertainment
• Maintained RatedRed.com, publishing and writing copy for up to 15 daily videos
• Booked on-camera interviews with popular country music acts like Florida Georgia Line and Jake Owen
Content Editor, Nashville Lifestyles
August 2013—May 2016
• Top edited, researched and proofread all copy for Nashville’s Gannett-owned city magazine
• Wrote cover stories and launched High Note, a monthly music feature spotlighting local artists, songwriters, producers, venues, festivals, exhibits and events
• Spearheaded the annual Music Issue and booked acts for its accompanying live music showcase
• Produced “The Attic Sessions” video series, spotlighting Nashville bands and artists
Copy Chief, Teen Vogue
November 2011—June 2013
• Edited all print and digital content for the world’s best-selling young women’s fashion magazine, maintaining the brand’s voice and in-house style across multiple platforms
• Coordinated each issue’s production schedule and coordinated with editors across all departments to streamline the daily workflow
• Wrote monthly cover lines, table of contents and display copy
• Drafted press releases and official statements for major media outlets
• Managed the copy department’s budget, expenses and freelance staff
Deputy Copy Chief, Cosmopolitan
July 2007—November 2011
• Edited all editorial, ad and digital content for the world’s best-selling women’s magazine
• Wrote print and web stories on pop culture, music, fashion, relationships, health, fitness and beauty
• Used InCopy and InDesign to edit text, display and design elements
• Edited, researched and contributed to hardcover brand extensions, including Cosmo’s Official Cocktail Book
June 2007—present
• Over the past decade-plus, I have provided editorial and marketing services for clients in New York City, Los Angeles, Nashville and Washington, DC
• Current clients include Alterna Haircare, Esquire, Men’s Health, Nashville Scene, Popular Mechanics, Tennessee Department of Tourism and Women’s Health
• Past clients include Billboard, Burn Boot Camp, Cosmopolitan, Country Weekly, Coveteur, Elle, Express, Glamour, Men’s Journal, Nashville Lifestyles, National Geographic, People, PureWow, Racked, Refinery29, Rolling Stone Country, Self, Tarte, Teen Vogue, The Zoe Report and Yoga Journal
• The most rewarding project of my career to date has been ghostwriting a popular nonfiction book that’s improved the health and well-being of tens of thousands of people
Lead Copywriter, Drinkworks
January 2020—present
• Oversee copy for all brand emails, website updates, product packaging, user guides and app UX/UI
• Provide advertising support for social media, print, video, traditional and programmatic assets
• Work closely with creative director to plan and execute editorial calendar
• Created and maintain in-house style guide
Commerce Editor, Entertainment Tonight
November 2019—present
• Develop, produce and manage commerce content for ETonline.com, a leading entertainment news brand that averages 20 million monthly unique visitors
• Analyze SEO, content growth and engagement data to inform production of topical and evergreen content
• Forecast and monetize style, entertainment and streaming trends via affiliate partnerships
• Collaborate on company-wide efforts and goals with product development, engineering, growth/engagement, business intelligence and partnerships teams
Editorial Director, Scott Brothers Global
February 2018—July 2019
• Oversaw all B2B and B2C copy for this global entertainment enterprise, best known for producing the hit HGTV series Property Brothers
• Developed targeted marketing campaigns for show premieres, book launches, product lines and special appearances by TV personalities Drew and Jonathan Scott
• Collaborated with production, licensing, product development, publicity and creative teams to fulfill marketing and editorial commitments with strategic partners
• Wrote engaging copy for social accounts with 10M+ combined followers, national print ad campaigns, email marketing materials, video scripts and brand taglines
• Developed and launched several fan- and consumer-focused digital properties as well as the brand’s editorial calendar
Producer & Text Editor, Complex Networks
April 2016—January 2017
• Helped launch and grow Rated Red, a digital media network for millennials in the Heartland, into a headline-making platform with 2M+ Facebook followers
• Pitched, wrote and produced daily video content with a focus on entertainment
• Maintained RatedRed.com, publishing and writing copy for up to 15 daily videos
• Booked on-camera interviews with popular country music acts like Florida Georgia Line and Jake Owen
Content Editor, Nashville Lifestyles
August 2013—May 2016
• Top edited, researched and proofread all copy for Nashville’s Gannett-owned city magazine
• Wrote cover stories and launched High Note, a monthly music feature spotlighting local artists, songwriters, producers, venues, festivals, exhibits and events
• Spearheaded the annual Music Issue and booked acts for its accompanying live music showcase
• Produced “The Attic Sessions” video series, spotlighting Nashville bands and artists
Copy Chief, Teen Vogue
November 2011—June 2013
• Edited all print and digital content for the world’s best-selling young women’s fashion magazine, maintaining the brand’s voice and in-house style across multiple platforms
• Coordinated each issue’s production schedule and coordinated with editors across all departments to streamline the daily workflow
• Wrote monthly cover lines, table of contents and display copy
• Drafted press releases and official statements for major media outlets
• Managed the copy department’s budget, expenses and freelance staff
Deputy Copy Chief, Cosmopolitan
July 2007—November 2011
• Edited all editorial, ad and digital content for the world’s best-selling women’s magazine
• Wrote print and web stories on pop culture, music, fashion, relationships, health, fitness and beauty
• Used InCopy and InDesign to edit text, display and design elements
• Edited, researched and contributed to hardcover brand extensions, including Cosmo’s Official Cocktail Book
SKILLS & EXPERTISE
EDITORIAL & MARKETING SKILLS
Artist, band and business bios • Blogging • Book proposals • Brand development • Content marketing • Copy editing Copywriting • Customer relationship management • Editorial strategy • Email marketing • Ghostwriting • One-sheets
Press releases • Proofreading • Research and fact-checking • Script writing • Social media marketing
Style guide development • Trend forecasting
TECHNICAL SKILLS
Adobe Creative Suite • Basic HTML • Basic video production • Google Trends • Keynote • Mailchimp
Salesforce • SEO and SEM optimization • WordPress and other CMS platforms
Artist, band and business bios • Blogging • Book proposals • Brand development • Content marketing • Copy editing Copywriting • Customer relationship management • Editorial strategy • Email marketing • Ghostwriting • One-sheets
Press releases • Proofreading • Research and fact-checking • Script writing • Social media marketing
Style guide development • Trend forecasting
TECHNICAL SKILLS
Adobe Creative Suite • Basic HTML • Basic video production • Google Trends • Keynote • Mailchimp
Salesforce • SEO and SEM optimization • WordPress and other CMS platforms
EDUCATION
The Pennsylvania State University • B.A. in journalism • Minors in English and Italian